After the hard work of designing some fonts, it's now time to get them out there and start making sales on your website. But in the pretty crowded font market, just putting your fonts up online isn't going to be enough (sadly). You need a comprehensive strategy to make your fonts stand out and convert ordinary visitors of your website into buyers.

Note: all advice in this article is recommendatory - not obligatory. It does not mean that if you do not follow any of those recommendations your fonts will fail. The goal of these advices is to boost your sales - you can still skip some of the points if you don't feel like it.

Optimize Your Website for Search Traffic

While social media is powerful, capturing organic search traffic is also crucial - and it is quite logical for an article about increasing sales of your fonts, on your website, to begin with a recommendation aimed at your website. Make search engine optimization (SEO) a priority. Interested designers can discover your fonts organically, by themselves - through Google, Bing, DuckDuckGo and other search engines. What could be better than visitors who are interested in fonts - no other acquisition channels could possibly compare to the quality of organic customers.

The basics of SEO are simple: Make valuable content for humans. Try to make this content accessible to search engines' bots.

To make it more precise, let's say you have a product page for your font family. First, make sure your font name is used in the <title> and meta description of the page. Use relevant keyword text present on the page. Make sure your URLs are readable and understandable - consider what information you can receive from a URL "/post/1221" or a URL like "/fonts/my-amazing-font". Don't forget about image "alt" texts. Make sure your color contrast is appropriate.

Don't overlook technical SEO factors - try PageSpeed, which is a free tool by Google to automatically analyze and audit the technical state of your website, including performance, SEO, accessibility, and best practices. When combined, seemingly small tweaks can significantly boost discoverability.

Build a Large Font Library

The foundation of selling fonts successfully - and actually, this goes the same for any kind of digital products - is having a library with serious range and quality. Don't just stick to one or two narrow styles - diversify your portfolio with different serif, sans-serif, script, and display fonts. And of course, each font needs to be original and meticulously crafted - not feel like it was copy-pasted just to create yet another item on your store.

Customers get drawn in by variety, so spend time expanding your library across different aesthetics and use cases. But never sacrifice quality for quantity - every font you offer should be professional, not rushed. If you only design sans fonts - it's amazing! But not all businesses or products need sans - some may have a different visual concept, and you will lose out on most of the market. While you can still be successful with only one font, it is much simpler to be successful with 5, 10, or 20+ fonts than with one - that is for sure.

Presentation is also key. Upload crisp previews and mockups showcasing your fonts in context like posters, websites, and product packaging, but always make sure that the context you use does not outshine the font itself - their goal is to promote the font, so make sure the font is the focus of your images. Even better, you can also create live font previews where visitors can type in their own text to get a feel for your fonts in action.

Social Media

There are millions of designers, businesses, and pretty regular font fanatics occupying social media. While it may seem like it's already too late to get into the "social wagon", it still should not be brushed off because of its obvious competition. Social media is another channel for promoting your font library. Focus your efforts primarily on visual networks like Instagram and Pinterest where typography really pops, as well as Dribbble and Behance. You can also try some more "experimental" networks like Telegram, which also has many popular channels related to fonts and typography.

This article won't focus on the endless world of social media - each app has its own spiritual rituals, unknown forces and almighty gods, otherwise known as "the algorithm" - so this obviously falls outside the scope of this article, which only focuses on boosting sales of your fonts, on your website. Still, just for some basic ideas, which are quite universal, follow these recommendations:

• Post consistently (or at least try to). Select your pace and go for it.
• Use unique branded hashtags for each font family
• Also use "general" hashtags - both extra popular (like #fonts) and much more niche (like #geometricSansFonts)
• Run giveaways and contests for free fonts
• Celebrate customer work created with your fonts
• (optional) Sharing memes, videos, and behind-the-scenes looks

You can further amplify your social reach through influencer collaborations. Identify designers or creative influencers in your niche and negotiate sponsorship deals. Also consider sending your fonts to communities or accounts related to showcasing new fonts.

Freebies and Deals

By (occasionally) giving away some free stuff - with careful consideration, of course - using these perks allows more people to discover your font collection. A common tactic is offering a high-quality premium font for free (even if just for a limited time). This gives users a risk-free way to experience your font quality and gets them bucketed into your marketing funnel. Another option is to make one individual style of your font free - for example, the "Regular" or "Thin" style.

After getting the emails of users who took advantage of your free deals, you can then follow up with an email offer promoting related font bundles or families at a special discount - just for them as "freebie claimants". You should also rotate your font library every few months, meaning you don't just offer the same discounts/deals over and over again - change your deal offers, change the fonts it applies to. This creates urgency around limited-time deals and motivates people to buy fonts before the discounts expire. This strategy works best in the long run, as it's important for your customers to get that when you state "this offer expires in 7 days" you mean it - it's not just a marketing ploy.

Improve your Store UX/UI

Even if your fonts look amazing and promotions are on point, overcomplicated checkout flows will kill any conversions fast. You need an intuitive online storefront that does not confuse users.

Some must-haves for any font store include:

• Filtered navigation between not only different font styles/categories, but also "emotions", such as "futuristic", "classic", "vintage", "elegant", etc.
• Option to preview any text without page refreshes
• Multiple payment method options including credit cards, Google Pay, Apple Pay, etc.
• Fast page load times and mobile-optimized responsive design
• Option to browse fonts without having to scroll down each time you navigate backwards.

How to Boost Global Sales of Your Fonts

Just because design communities in certain countries have lower incomes doesn't mean they don't need your quality fonts too. It's important to ensure that your fonts are accessible to everyone, regardless of their income levels.

Purchasing Power Parity (PPP) is a pricing strategy that takes into account the differences in cost of living and average income levels across different geographic markets. This allows you to adjust your prices for the same product based on the purchasing power of consumers in various countries.

How PPP Pricing Works

PPP pricing is when you change the prices of a product to better suit different countries. The basic idea is to charge higher prices in countries with greater purchasing power (US, Canada, Europe, etc.), while offering more affordable, localized rates in developing economies (Pakistan, Brazil, India, etc.).

For example, if the base price for a font family is $50 in countries like the US, Canada, UK, Europe, and Australia, the price can be adjusted to $30 in countries where the purchasing power is lower, such as India, Brazil, and Pakistan. This ensures that your product (font) remains affordable for consumers in different parts of the world.

By using PPP pricing, you can maximize global affordability while still maintaining profit margins. This approach acknowledges the varying economic conditions in different countries and tries to make products accessible to a wider range of consumers.

Implementing PPP properly is complex though - you need to pinpoint the right discounts, keep an eye out for changes in the economic situations of countries, and even account for savvy customers who might try to bypass geolocation checks to abuse your systems.

While a PPP pricing strategy can seem daunting, luckily, there are amazing tools to help you! And one of these tools is ParityVend.

ParityVend simplifies the process with its innovative SaaS platform. ParityVend automatically adjusts the pricing of your fonts based on the purchasing power of each visitor's country, making your products more affordable in regions with lower income levels. This approach expands your market reach, increases sales, and maximizes revenue.

With ParityVend's No-Code and API solutions, businesses of all sizes, from solopreneurs to enterprises, can quickly and easily implement global pricing strategies - including you. The platform's user-friendly interface allows you to go global in less than seven minutes, building exceptional pricing flows tailored to your needs.

ParityVend also features powerful anti-abuse systems, including anti-VPN, proxy, and TOR detection, ensuring a seamless and secure experience for both you and your customers. You can confidently offer PPP pricing without worrying about potential exploitation.

Top companies like Netflix, Spotify, Apple, and Microsoft have already used the power of adapting their pricing based on the location of their customers. Now, with ParityVend, font designers can tap into new markets, drive growth, and attract customers worldwide.

By using ParityVend's powerful, yet user-friendly technology, you can ensure that your high-quality fonts remain accessible and affordable to designers and businesses across the globe all while increasing your sales and income. Whether you're a large font foundry or an independent type designer, ParityVend provides the tools to optimize your pricing strategy, reach a broader audience, and boost your global sales.

So don't let geographical boundaries or economic disparities limit your font sales. Use the power of Purchasing Power Parity pricing with ParityVend and unlock entirely new revenue streams while making your exceptional typography accessible to a truly global market.

Keep Improving

Usually, font sales don't just take off overnight. It's a continuous process of constantly improving your strategies based on results and customer feedback. Try different things, analyze your data, and tirelessly refine.

Selling fonts is both an art and a science. Stick with it, keep optimizing, and you'll build a sustainable income stream through typography you're passionate about.

Legal Disclaimer: Please be advised that the purpose of this article is solely to provide an illustration of the potential profitability that can be achieved through the integration of PPP in your business. It is important to note that the information provided should not be interpreted as “projections,” but rather as a means to showcase the potential benefits of utilizing PPP.